Enterprise SEO is a different discipline from small business SEO. Large websites — 10,000+ pages, multiple subdomains, complex CMS environments, multinational targeting, multiple internal stakeholders — require a strategist who can navigate both the technical complexity and the organisational complexity. Getting a change implemented at an enterprise is often harder than knowing what needs to be done.
I’m Ian Naude, founder of SEOPeaks. I work with larger South African organisations on enterprise SEO programmes that combine technical rigour, content strategy, and the stakeholder management that makes implementation actually happen.
What Enterprise SEO Looks Like
Large Site Technical SEO
Crawl budget management, log file analysis, JavaScript rendering audits, hreflang implementation at scale, faceted navigation strategy for large eCommerce catalogues, structured data at scale. The technical challenges of a 50,000-page website are fundamentally different from a 50-page site.
International SEO
For South African businesses targeting international markets — UK, EU, US, sub-Saharan Africa — international SEO covers hreflang architecture, ccTLD vs subdirectory strategy, local content adaptation, and geo-targeting in Google Search Console.
Content at Scale
Programmatic SEO, content template design, editorial guidelines that ensure quality at volume, and content prioritisation frameworks that align with business objectives — not just search volume.
Stakeholder Management
Getting SEO changes through IT, legal, marketing, and product teams is often the hardest part of enterprise SEO. I structure recommendations in a way that addresses the concerns of each stakeholder group and build the business cases that get changes prioritised.
Agency and In-House Team Training
For enterprises with in-house SEO teams or multiple agency relationships, I provide strategic oversight, quality review of work produced by internal teams, and training that raises the SEO capability of the broader marketing function.
Industries
Retail and eCommerce at scale, financial services, travel and hospitality groups, media and publishing, SaaS with large content libraries, and JSE-listed companies managing brand search at a national level.
Discuss your enterprise SEO requirements
Book a discovery call to discuss your site’s scale, complexity, and what a senior-led enterprise SEO engagement would look like.
You work directly with Ian Naude
20+ years in digital, senior SEO strategist since 2011. Every client works directly with me — no account managers, no juniors. About Ian →
Frequently Asked Questions
What makes enterprise SEO different?
Scale and complexity — large sites, multiple stakeholders, governance, and the need to prioritise changes that move revenue across thousands of pages.
Can you work with our internal dev and marketing teams?
Yes. We integrate with your teams and workflows, providing specifications, priorities, and support rather than working in a silo.
How do you handle very large sites?
We prioritise the templates and sections with the most potential, fix systemic technical issues, and structure content so authority builds site-wide.
How is success measured?
Against business outcomes — organic revenue and pipeline — not just keyword rankings.