Some businesses don’t want an ongoing consultant. They want to build the capability internally. The SEOPEAKS training programme is a structured, practical course for marketing teams — not a one-day workshop, not an online course, but a weekly hands-on programme where your team learns SEO by applying it to your actual website.
How the programme works
Weekly 90-minute sessions delivered live via video call or in-person in Cape Town. Each session covers a specific topic, followed by a practical assignment applied to your website. Every session uses the same tools used with retainer clients — Google Search Console, GA4, Semrush, Screaming Frog. No toy datasets.
Programme curriculum
Weeks 1–3: Foundations
- How search engines work
- Google Search Console and GA4 setup and navigation
- Understanding keyword intent and search demand
- Basic on-page optimisation
Weeks 4–6: Keyword Research and Content Strategy
- Keyword research methodology
- How to identify content gaps
- Writing effective title tags and meta descriptions
- Introduction to content briefs
Weeks 7–9 (Full programme): Technical SEO
- Crawl basics and Screaming Frog
- Indexation issues and how to fix them
- Core Web Vitals fundamentals and structured data introduction
Weeks 10–12 (Full programme): Advanced Strategy and Reporting
- Content architecture and internal linking
- Building a keyword model
- Monthly SEO reporting framework
- How to prioritise — not everything can be done at once
Proof
The programme is built on the same approach delivered to in-house marketing teams at SA eCommerce and retail brands — covering SEO fundamentals through to advanced content strategy and reporting. Teams leave with a working keyword model, a content brief framework, and a monthly reporting process they can run independently.
Pricing
- Foundation (6 weeks): R15,000
- Full Programme (12 weeks): R30,000
- Custom Enterprise: From R50,000 — tailored scope and duration
Pricing covers all sessions and materials. Travel to client offices outside Cape Town billed separately.
Book a discovery call → Let’s understand your team’s current skill level and recommend the right programme.
Frequently Asked Questions
Who is SEO training for?
Business owners, marketers, and teams who want to build SEO skills in-house and stop depending entirely on outside help.
Is the training remote or in person?
Both — we deliver training remotely or in person, whichever suits your team.
What will we learn?
Practical, current SEO — keyword research, on-page, local SEO, content, link building, and how to measure results.
Do you tailor the training to our business?
Yes. We build the training around your own website, market, and goals so it’s immediately useful.