A proper SEO audit tells you exactly why your website isn’t ranking — not in general terms, but specifically: this page has a canonical issue, this section has thin content, these 23 pages are duplicated, this redirect chain is bleeding authority. Most SA businesses have never had a real audit. They’ve had a report generated by an automated tool and presented with a cover slide.
I’m Ian Naude, founder of SEOPeaks. My audits are built by hand, using a combination of Screaming Frog, Google Search Console, Semrush, and 15 years of pattern recognition from auditing hundreds of SA websites.
What a SEOPeaks Audit Covers
Technical Audit
- Crawlability and indexation — what Google can and can’t find
- Core Web Vitals — LCP, CLS, INP across desktop and mobile
- Redirect mapping — chains, loops, and unnecessary hops
- Duplicate content — internal duplication, parameter URLs, www/https issues
- Canonical tag implementation — self-canonicals, incorrect canonicals
- XML sitemap audit — what’s in it, what shouldn’t be, what’s missing
- Robots.txt review — what’s being blocked and why
- Structured data validation — schema errors and opportunities
On-Page Audit
- Title tag audit — missing, duplicate, truncated, over-optimised
- Meta description audit — missing, generic, duplicated
- Heading structure — H1 issues, heading hierarchy
- Content quality assessment — thin pages, duplicate content, keyword cannibalisation
- Internal linking map — gaps, over-linking, missed opportunities
- Image audit — missing alt text, unoptimised file sizes, incorrect formats
Authority and Link Profile
- Backlink profile overview — domain authority, toxic links, lost links
- Competitor link gap analysis — what they have that you don’t
- Link acquisition opportunities specific to your industry
Keyword and Ranking Opportunity
- Current ranking positions for key terms
- Quick-win opportunities — rankings in positions 5–20 that need a push
- Gap analysis — searches your competitors rank for that you don’t
- Content opportunities — keywords with volume where no page exists
What You Get at the End
A prioritised action list — not a 200-page document of every issue sorted by category. The audit output is structured around impact: fix these 5 things first because they’ll move rankings fastest, then work through this longer list in order. Actionable, not academic.
Every new SEOPeaks retainer begins with a full audit. It’s also available as a standalone engagement — ideal for in-house teams who want to know what to fix, or for businesses evaluating their current SEO agency’s work.
Book a free preliminary SEO review
I’ll do a quick top-level audit of your site and tell you where the biggest issues are before we discuss a full engagement.
You work directly with Ian Naude
20+ years in digital, senior SEO strategist since 2011. Every client works directly with me — no account managers, no juniors. About Ian →
Frequently Asked Questions
What does an SEO audit include?
A full review of your technical SEO, on-page content, site structure, backlinks, and competitors — with a clear, prioritised list of actions.
How long does an audit take?
Most audits are completed within 1–2 weeks, depending on the size of your site.
Do I have to sign up for a retainer afterwards?
No. The audit is standalone — you get the report and roadmap and can implement it yourself or with us, whichever you prefer.
What will I actually receive?
A clear, plain-English report of what’s holding your site back and a prioritised roadmap of what to fix first for the biggest impact.